A Visual Exploration of Glenmorangie Whisky by The Gourmand: The Story
The ability to visualise a taste, an aroma or a texture is something we take fairly seriously here at The Gourmand, and certainly a challenge we enjoy undertaking. So when the chance came to convey the expansive flavor profiles of Glenmorangie's single malt whiskies, we leapt at it.
Throughout the project, David Lane - Creative Director and Editor-in-Chief of The Gourmand - sought to present something as sensorially interesting as the real life experience of tasting the whiskies and "to present, untypically, what it is to actually sample Glenmorangie". In keeping with the spirit, Lane was keen to create something more akin to visiting an art gallery than watching a blockbuster movie: “The finished films and stills are involved and compelling but they are slow, calming, warming even. Like the whiskies they represent, they invite some reflection.”
Focusing on the four core range whiskies, the stills and films bring to life the broad spectrum of Glenmorangie Original, Glenmorangie Lasanta, Glenmorangie Quinta Ruban and Glenmorangie Nectar D’Or. Beautiful set design by Sarah Parker illustrates each and every element that make up the complex flavour profiles, before being captured in their entirety by acclaimed photographer Gustav Almestål. In turn, the film (directed by Lane), is elegantly edited to mirror the smoothness of the whiskies with a mix of tight transitions and lingering shots.
The Glenmorangie Original film seeks to convey the sheer complexity of its flavour; the almost molecular-like structure illustrating the variety of complimentary tastes, from peach to vanilla, that merge to form one.
Glenmorangie Lasanta is presented in a film which demonstrates its soft deep warmth (Lasanta is Gaelic for ‘warmth and passion’). The sun rises, increasing in intensity and mirroring the concentration of flavour found in notes of spices & dried fruits.
Glenmorangie Quinta Ruban is shown as a balance between dark, bitter notes and sweet ones. Seemingly two halves of a whole take the focus, and as the lighting moves from silhouette to full illumination, we realise that the two parts we thought to be identical are quite different: one made of orange peel and dark chocolate, the other of Turkish delight.
Finally, Glenmorangie Nectar D’Or, a whisky extra-matured in sweet white wine barriques from Sauternes, features beautifully stylized pastries: some coconut, some lime, some caramel – flavours which are all present in the whisky.
Each film is a visual presentation of the tasting notes for each whisky, a journey through the whisky’s flavour composition. “Written tasting notes are well and good,” says David. “But they are, necessarily, a list of things which you approach one at a time. With a film, though, we can achieve something a little more like taste, an overall feeling, which is in fact the way we savor things, in their entirety.”