The Gourmand: A contemporary food, arts and culture journal
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Gourmand Grotesque 777 & 888

  • Gourmand Grotesque 777 & 888 - The Gourmand
  • Gourmand Grotesque 777 & 888 - The Gourmand
  • Gourmand Grotesque 777 & 888 - The Gourmand
  • Gourmand Grotesque 777 & 888 - The Gourmand
  • Gourmand Grotesque 777 & 888 - The Gourmand
  • Gourmand Grotesque 777 & 888 - The Gourmand
  • Gourmand Grotesque 777 & 888 - The Gourmand
  • Gourmand Grotesque 777 & 888 - The Gourmand
  • Gourmand Grotesque 777 & 888 - The Gourmand
  • Gourmand Grotesque 777 & 888 - The Gourmand
  • Gourmand Grotesque 777 & 888 - The Gourmand
  • Gourmand Grotesque 777 & 888 - The Gourmand
  • Gourmand Grotesque 777 & 888 - The Gourmand
  • Gourmand Grotesque 777 & 888 - The Gourmand
  • Gourmand Grotesque 777 & 888 - The Gourmand
  • Gourmand Grotesque 777 & 888 - The Gourmand

Gourmand Grotesque 777 & 888

The Gourmand has collaborated with international type house Monotype to design two new bespoke typefaces to be used exclusively in our print and online editions. The typefaces are loosely based on original and unused designs of Monotype Grotesque—more a collection of mismatching grotesques than a fully resolved typeface—taken from the Monotype archives, which house more than a hundred years of typographic and graphic design history.

 

The two new designs, Grotesque 777 and Grotesque 888, reference elements from seven different grotesque typefaces, all designed by Monotype in the twentieth century. Designer Gunnar Vilhjálmsson and The Gourmand’s creative director David Lane drew on the attributes of each of the different designs to build the new typefaces.

 

Using the archive as a reference and the publication as the intended platform, they crafted everything from weight and proportions to individual letterform shapes. The two new grotesques also offer a reinterpretation of the inherent oddities of the older designs—especially visible in the exaggerated and unconventional ampersand—whilst also unifying and updating the overall forms. The end result is a completely new editorial grotesque that blends elements of its historic predecessors into an idiosyncratic, contemporary design.

 

To celebrate the collaboration, The Gourmand has produced a limited-edition type sample book, matching the dimensions and exacting quality of the journal. Printed on coloured Fedrigoni papers in a rich black ink, with a foil blocked cover—the book also functions as a cookbook, featuring some of the more interesting and unusual recipes from our past issues. An accompanying A2 poster, featuring a black & white photograph by Gustav Almestål is also included.